Search Ads - Set-up for B2B SaaS

Notion board with a checklist to review your B2B SaaS Search Ads campaigns.

Implement Search Ads best practices for Mid-market/Enterprise B2B SaaS to keep your campaigns profitable.

5 Common mistakes in Search campaigns:

1. Wrong tracking and conversion goals
2. Wrong Keyword Match types
3. Wrong Bidding strategies
4. Overspending Ad groups and Keywords
5. Irrelevant search terms

Set your campaigns right and save your budget.